About Mid-Day
Mid-Day is Mumbai's most-read afternoon English daily, founded in 1979. With its breezy tabloid format, sharp city coverage, lifestyle features, and Bollywood gossip, it appeals to young urban Mumbaikars commuting in trains, offices, and cafes. The compact 32-page format makes it the city's go-to lunch-break read.
Why Advertise in Mid-Day?
- Mumbai's #1 afternoon English daily since 1979
- 3.5 lakh+ urban Mumbaikar readers daily
- Young audience: 18-35 office-goers and students
- Ideal for entertainment, retail, food, lifestyle ads
- Tabloid format = high ad visibility per page
- Weekend Sunday Mid-Day with high engagement
Ad Categories Available
All Categories
Classified: ₹110/word
Display: -
Indicative starting rates. Actual rates depend on edition, day, and ad size.
Rates by Language Edition
Different rates apply for different language editions of Mid-Day:
| Language | Classified Text | Classified Display | Display Ad |
|---|---|---|---|
| English | ₹110/word | - | ₹800/sq cm |
Customer's selected ad language during booking determines which row applies. "All Languages" is the fallback rate when no language-specific rate is set.
How to Book an Ad in Mid-Day
- Click the Book Ad button
- Select your category and edition
- Compose your ad — text or upload a design
- Choose publishing date(s) and pay online
- Receive confirmation and printed proof
Tip: Sunday Mid-Day with extended weekend coverage gets 4 lakh+ Mumbai readers — perfect for retail, food, and entertainment ads.
